Annual Conference of the European International Business Academy (EIBA)

Hens, L. (Speaker)

Activity: Talk or presentationTalk or presentation at a conference

Description

Van den waeyenberg, S. & Hens. L. (2007). A Model for a Product Launch at the Bottom of the Pyramid.
Period13 Dec 200715 Dec 2007
Event titleAnnual Conference of the European International Business Academy (EIBA)
Event typeConference
Conference number33
LocationCatania, Italy