European Media and Management Association, emma conference 2020

Activity: Talk or presentationTalk or presentation at a conference

Description

The field of Media Management research is growing and developing, sharpening its ambitions and opportunities. Media management research can benefit from a better understanding of the different dimensions of contexts relevant in media. Contextualizing our research offers potential to not only account for specific circumstances and boundary conditions in our findings, but also to increase theories of media relevance beyond current industry definitions and managerial issues.
Period15 Jun 2020
Event titleEuropean Media and Management Association, emma conference 2020: Contextualizing Media Management Research
Event typeConference
LocationJönköping, Sweden
Degree of RecognitionInternational