Gino Vrancken

Activity: Hosting a visitorHosting an academic visitor


The chocolate and cocoa industry: How research innovation drives corporate strategy (Koninklijke Vlaamse Chemische Vereniging - Sectie Jong)

Speakers: Gino Vrancken & Karel Peleman (Barry Callebaut)Through a long history that in Belgium goes back to 1911, Barry Callebaut has emerged as the leading player in the cocoa and chocolate industry worldwide. A strategy that has been highly flexible but that has always relentlessly focused on the needs of our clients and on the quality of our products, has allowed us to leverage our specialism in cocoa into market leadership. The purpose of the current presentation is to discuss the trajectory that Barry Callebaut has taken and what the strategic pillars are to ensure future sustainable business growth with a focus on the research and development processes. A case study on how a research project resulted in the launch of a new chocolate will be discussed to illustrate this process.
Period3 Mar 2016
Visiting fromKoninklijke Vlaamse Chemische Vereniging - Sectie Jong (Belgium)