Activity: Talk or presentation › Talk or presentation at a workshop/seminar
This highly interactive seminar reviews the theory and practice of focus group methods, and demonstrates how researchers can use focus groups to understand the issues, needs and ideas of particular groups (community groups, audiences, stakeholders, residents, users, customers, etc.). Participants will learn more about the history and theory of focus groups. Practical approaches to determining the appropriate use of focus group studies, design options, developing interview questions, recruiting participants, and moderating skills will be emphasized. This workshop will focus on the skills and knowledge needed to plan, implement, conduct and moderate focus groups.