No Time To Die in the cinema or via streaming? Identifying cinemagoing motivations and streamed viewing behaviour of young Flemish audiences

Activity: Talk or presentationTalk or presentation at a conference


Will you watch No Time To Die in the cinema or via a streaming service? While the lockdown limited most of the socio-cultural activities, streaming consumption grew exponentially. The lockdown has fundamentally changed the ways we consume media. We sent out a survey (March 2021) to question a representative sample of the Flemish population (20-34 years) about their current cinema-going motivations and streaming habits. The presentation will particularly focus on the insights we gained about streamed viewing frequency (films and series), preferred outlets, the popularity of Netflix and Flemish services, potential service uptake, willingness to pay, the key drivers and motivations for watching particular content and subscribing to a streaming service.
Period3 Jun 2021
Event titleA decade of Netflix in Europe: Lessons from a small media market
Event typeConference
LocationBrussels, Belgium