Projects per year
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Dive into the research topics where Kim Willems is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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IOF3037: Brubotics: sustainable humanity-centered robotics
Vanderborght, B., Verstraten, T., De Pauw, K., Roelands, B., Nowe, A., Loeckx, J., Jansen, B., Munteanu, A., Jacobs, A., De Witte, N., Swinnen, E., Beckwée, D., Brengman, M., Willems, K., Van de Perre, G., Paolillo, A., Aeles, J., Secades, L., Heiremans, L., El Makrini, I., Verrelst, B., Lopez Garcia, P. & Terryn, S.
1/01/25 → 31/12/29
Project: Applied
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FWOAL1102: The role of automatic and deliberate mental imagery in multi-sensory digital consumer environments.
1/01/24 → 31/12/27
Project: Fundamental
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IOF3029: House of Sustainable Transitions
Macharis, C., Galle, W., Mommens, K., Blondeau, J., Runacres, M., Oberthur, S., Lizarazo Rodriguez, C. L., Keserü, I., Bram, S., Thiery, W., Kuppens, T., Aerenhouts, D., Deliens, T., Kalimo, H., Meyer, T., Shahin, J., Trauner, F., Buldeo Rai, H., Willems, K., Bossuyt, F., Tysmans, T., De Temmerman, N., De Laet, L., Mertens, E., De Proft, F., Henrard, K., van Heur, B., Ginis, V., Te Boveldt, G., Van Bockhaven, J., Vermeiren, T., Betancur Arenas, J. & Lode, M. L.
1/01/24 → 31/12/28
Project: Applied
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IOF3028: SHALGO - A valorisation programme for social science and humanities research on algorithmic systems
Ballon, P., Van Audenhove, L., Raats, T., Picone, I., Willems, K., Brengman, M., Van den Broeck, W., Morganti, L., Marien, I., Jacobs, A., Heyman, R., Ranaivoson, H., Smets, A., Kalogeropoulos, A., Delaere, S. & Lievens, B.
1/01/24 → 31/12/28
Project: Applied
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OZR4225: Bilateral cooperation within the framework of a joint doctoral project: benchfee for joint PhD VUB - UHasselt, VEN Maaike
13/11/23 → 12/11/27
Project: Fundamental
Research output
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The use of implicit measures in service research: Why, how, when and what is the way forward?
Verhulst, N., Slabbinck, H., Willems, K. & Brengman, M., 2 Jan 2025, In: Journal of Services Marketing. 39, 1, p. 4-19 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)4 Downloads (Pure) -
Pathways to Facebook addiction: A cross-sectional study exploring the relationship between Facebook addiction and activity and the mediating role of self-image congruence & Facebook commitment.
Hellemans, J., Priem, A., Willems, K. & Brengman, M., Jul 2024, Journal of behavioral addictions: Abstracts of the 9th International Conference on Behavioral Addictions. Demetrovics, Z. (ed.). July ed. AKADÉMIAI KIADÓ MEMBER OF WOLTERS KLUWER GROUP, Vol. 13. p. 224-224 1 p. E2Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research
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Visualizing choices: Assessing augmented reality's influence on choice difficulty across maximizers and satisficers
Ven, M., Rademakers, F. A-M., Doucé, L., Willems, K., Brengman, M. & Loupiac, P., 12 Jun 2024, Proceedings Book AIRSI2024. Universidad de Zaragoza, p. 170-174 5 p.Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research
Open Access -
Exploring the relation between content strategies and consumer engagement for plant‐based milk posts on instagram
Lemmens, F., Willems, K. & Brengman, M., 2023, (Accepted/In press) International Food Marketing Research Symposium 2023. Aarhus School of Business - Aarhus University, p. 1-120 120 p. 31Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research
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Frontline employee expectations on working with physical robots in retailing
Willems, K., Verhulst, N., De Gauquier, L. & Brengman, M., 13 Apr 2023, In: Journal of Service Management. 34, 3, p. 467-492 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile21 Citations (Scopus)301 Downloads (Pure)
Prizes
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Best Conference Paper Award
Willems, Kim (Recipient), 11 Sep 2011
Prize: Prize (including medals and awards)
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Best Conference Paper Award
Brengman, Malaika (Recipient) & Willems, Kim (Recipient), 2010
Prize: Prize (including medals and awards)
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Best Extended Abstract Award (Implementing a humanoid service robot to attract and convert shoppers: An observational study comparing placement strategies
De Gauquier, L. (Recipient), Brengman, Malaika (Recipient), Willems, Kim (Recipient), Cao, Hoang Long (Recipient) & Vanderborght, Bram (Recipient), 4 Sep 2020
Prize: Prize (including medals and awards)
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CERR 2016 Highly Commended Research Paper
Willems, Kim (Recipient), 4 Jun 2016
Prize: Prize (including medals and awards)
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Highly commended paper
Van De Sanden, Stephanie (Recipient), Willems, Kim (Recipient) & Brengman, Malaika (Recipient), Jun 2016
Prize: Prize (including medals and awards)
Activities
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Unraveling the Subscription Puzzle: Applying Kano's Method to Understand Preferences of Present, Future, and Past Customers
Ellen Van Droogenbroeck (Speaker) & Kim Willems (Contributor)
Jun 2024Activity: Talk or presentation › Talk or presentation at a conference
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MEASURING CUSTOMER EXPERIENCE IN ONLINE SERVICES: A KANO-BASED PROCESS VIEW ON THE TCQ PARADIGM
Sofie Vanzeebroeck (Speaker), Stephanie Van De Sanden (Contributor) & Kim Willems (Contributor)
22 May 2024Activity: Talk or presentation › Talk or presentation at a conference
File -
The Future of Packaging-Free Shopping: A Multi-Stakeholder Perspective
Ellen Van Droogenbroeck (Speaker) & Kim Willems (Speaker)
Jul 2023Activity: Talk or presentation › Talk or presentation at a conference
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Subscription-based services: Addictive rewards or frightening lock-in?
Kim Willems (Speaker) & Ellen Van Droogenbroeck (Speaker)
Jul 2023Activity: Talk or presentation › Talk or presentation at a conference
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The Sense or Nonsense of Implicit Measures in Service Research
Nanouk Verhulst (Speaker), Kim Willems (Contributor), Hendrik Slabbinck (Contributor), Malaika Brengman (Contributor), Timothy Desmet (Contributor) & Davide Rigoni (Speaker)
2023 → …Activity: Talk or presentation › Talk or presentation at a conference
Press/Media
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Onderzoek: zo haalt u het beste uit uw Digital Signage
Kim Willems, Malaika Brengman & Stephanie Van De Sanden
5/03/18
1 Media contribution
Press/Media: Research
Thesis
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A Content Analysis of Social Media Campaigns on Dairy Consumption
Author: Primakov, M., Willems, K. & Martinez Ramirez, L., May 2024Student thesis: Master's Thesis
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Content analyse rond vlees en vleesvervangers op Instagram
Author: Samson, A. J. C., Willems, K. & Distelmans, M. P. D., May 2024Student thesis: Master's Thesis
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De invloed van het ervaren van pleasure versus displeasure in een winkelatmosfeer op de intentie tot het plegen van winkeldiefstal onder adolescenten
Author: van Everdingen, M., Willems, K. & Valaert, T., 2015Student thesis: Master's Thesis
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De kracht van verbeelding: Een doortastend onderzoek naar de effecten van haptische mentale beeldvorming in een online shopping context.
Author: Uyttersprot, N., Willems, K. & van de Graaf, I., Aug 2024Student thesis: Master's Thesis
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De rol van vertrouwen binnen de deeleconomie: De case van Airbnb
Author: Fiers, M., Willems, K., Van Dyck, A. & Talboom, S., Aug 2014Student thesis: Master's Thesis