Projects per year
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Dive into the research topics where Kim Willems is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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IRP21: Dietary advice on meat and dairy (1920s-2020s): science, confusion, power, and impact
Leroy, F., de Mûelenaere, N., Heinrich, F. & Willems, K.
1/01/23 → 31/12/27
Project: Fundamental
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HERC54: BOPP - building the Belgian Online Probability Panel
Kavadias, D., Willems, K. & Stas, L.
1/05/22 → 30/04/26
Project: Fundamental
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ANI312: Stakeholder survey on the needs for communication and involvement in standardisation
Willems, K., Dooms, M. & Van Overmeire, M.
30/03/22 → 31/03/23
Project: Fundamental
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FWOTM1093: A quest for the perfect brand name: the role of physical brand name features on brand memory, preference and performance
Zee, J. S., Willems, K., Brengman, M., Willems, K., Brengman, M. & Desmet, T.
1/11/21 → 31/10/23
Project: Fundamental
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IOF3014: GEAR: BruBotics, the Brussels Human Robotics Research Center of the VUB
Vanderborght, B., Lefeber, D., Meeusen, R., De Pauw, K., Nowe, A., Loeckx, J., Jansen, B., Jacobs, A., Verte, D., De Witte, N., Kerckhofs, E., Swinnen, E., Brengman, M. & Willems, K.
1/01/20 → 31/12/24
Project: Applied
Research output
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Robots and AI in retailing and consumer services
Brengman, M. & Willems, K., Jan 2023, In: Journal of Retailing and Consumer Services. 70, 103177.Research output: Contribution to journal › Editorial
1 Citation (Scopus) -
Together or alone: Should service robots and frontline employees collaborate in retail-customer interactions at the POS?
De Gauquier, L., Willems, K., Cao, H. L., Vanderborght, B. & Brengman, M., Jan 2023, In: Journal of Retailing and Consumer Services. 70, 103176.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
Hellemans, J., Willems, K. & Brengman, M., 28 Dec 2022, In: Electronic Commerce Research. 2022, 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Downloads (Pure) -
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence
Brengman, M., Willems, K. & De Gauquier, L., 21 Mar 2022, In: Frontiers in Psychology. 13, 20 p., 747456.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)29 Downloads (Pure) -
Frontline employee expectations on working with physical robots in retailing
Willems, K., Verhulst, N., De Gauquier, L. & Brengman, M., 13 Sep 2022, In: Journal of Service Management. p. 1 2 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Prizes
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Best Conference Paper Award
Willems, Kim (Recipient), 11 Sep 2011
Prize: Prize (including medals and awards)
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Best Conference Paper Award
Brengman, Malaika (Recipient) & Willems, Kim (Recipient), 2010
Prize: Prize (including medals and awards)
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Best Extended Abstract Award (Implementing a humanoid service robot to attract and convert shoppers: An observational study comparing placement strategies
De Gauquier, L. (Recipient), Brengman, Malaika (Recipient), Willems, Kim (Recipient), Cao, Hoang Long (Recipient) & Vanderborght, Bram (Recipient), 4 Sep 2020
Prize: Prize (including medals and awards)
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CERR 2016 Highly Commended Research Paper
Willems, Kim (Recipient), 4 Jun 2016
Prize: Prize (including medals and awards)
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Highly commended paper
Van De Sanden, Stephanie (Recipient), Willems, Kim (Recipient) & Brengman, Malaika (Recipient), Jun 2016
Prize: Prize (including medals and awards)
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Info session Business Economics on Campus
Francesca Lemmens (Speaker) & Kim Willems (Speaker)
20 Mar 2022Activity: Talk or presentation › Talk at a school event
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Koning klant: Wat brengt de toekomst?
Kim Willems (Speaker)
19 May 2016Activity: Talk or presentation › Talk at an external academic organisation
Press/Media
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Onderzoek: zo haalt u het beste uit uw Digital Signage
Kim Willems, Malaika Brengman & Stephanie Van De Sanden
5/03/18
1 Media contribution
Press/Media: Research
Thesis
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De invloed van het ervaren van pleasure versus displeasure in een winkelatmosfeer op de intentie tot het plegen van winkeldiefstal onder adolescenten
Author: van Everdingen, M., Willems, K. & Valaert, T., 2015Student thesis: Master's Thesis
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De rol van vertrouwen binnen de deeleconomie: De case van Airbnb
Author: Fiers, M., Willems, K., Van Dyck, A. & Talboom, S., Aug 2014Student thesis: Master's Thesis
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Differentiation strategy in retailing
Author: Willems, K., Brengman, M., Swinnen, G., Janssens, W. & Streukens, S., 29 May 2012Supervisor: Brengman, M. (Promotor), Swinnen, G. (External person) (Promotor), Janssens, W. (External person) (Co-promotor) & Streukens, S. (External person) (Co-promotor)
Student thesis: Doctoral Thesis
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Enriching the Digital Consumer Experience: Studying the Role of Virtual Reality, Augmented Reality and Touch Technologies
Author: Van Kerrebroeck, H., Willems, K., Brengman, M. & De Troyer, O., 11 Dec 2017Student thesis: Doctoral Thesis
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Shopping irritaties bij consumenten: een cross-sectorale vergelijkingsstudie.
Author: Van Der Sijpt, L., Willems, K. & Van Droogenbroeck, E., 2015Student thesis: Master's Thesis