Projects per year
Personal profile
External positions
Vrije Universiteit Brussel
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Dive into the research topics where Malaika Brengman is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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IOF3037: Brubotics: sustainable humanity-centered robotics
Vanderborght, B., Verstraten, T., De Pauw, K., Roelands, B., Nowe, A., Loeckx, J., Jansen, B., Munteanu, A., Jacobs, A., De Witte, N., Swinnen, E., Beckwée, D., Brengman, M., Willems, K., Van de Perre, G., Paolillo, A., Aeles, J., Secades, L., Heiremans, L., El Makrini, I., Verrelst, B., Lopez Garcia, P. & Terryn, S.
1/01/25 → 31/12/29
Project: Applied
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IOF3028: SHALGO - A valorisation programme for social science and humanities research on algorithmic systems
Ballon, P., Van Audenhove, L., Raats, T., Picone, I., Willems, K., Brengman, M., Van den Broeck, W., Morganti, L., Marien, I., Jacobs, A., Heyman, R., Ranaivoson, H., Smets, A., Kalogeropoulos, A., Delaere, S. & Lievens, B.
1/01/24 → 31/12/28
Project: Applied
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FWOTM1093: A quest for the perfect brand name: the role of physical brand name features on brand memory, preference and performance
Zee, J. S., Willems, K., Brengman, M., Willems, K., Brengman, M. & Desmet, T.
1/11/21 → 31/10/26
Project: Fundamental
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IOF3014: GEAR: BruBotics, the Brussels Human Robotics Research Center of the VUB
Vanderborght, B., Lefeber, D., Meeusen, R., De Pauw, K., Nowe, A., Loeckx, J., Jansen, B., Jacobs, A., Verté, D., De Witte, N., Kerckhofs, E., Swinnen, E., Brengman, M., Willems, K., Van De Velde, G., De Bock, S., Lopez Garcia, P., Gavrila Laic, R. A., De Canck, H., Vierendeels, L., Beckers, S. & Grosu, S.
1/01/20 → 31/12/25
Project: Applied
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VLAIM2: Innovation mandate fase 1: Personalized digital signage communication in physical retail
Willems, K., Brengman, M. & Van De Sanden, S.
1/09/21 → 31/08/22
Project: Applied
Research output
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The use of implicit measures in service research: Why, how, when and what is the way forward?
Verhulst, N., Slabbinck, H., Willems, K. & Brengman, M., 2 Jan 2025, In: Journal of Services Marketing. 39, 1, p. 4-19 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)1 Downloads (Pure) -
Pathways to Facebook addiction: A cross-sectional study exploring the relationship between Facebook addiction and activity and the mediating role of self-image congruence & Facebook commitment.
Hellemans, J., Priem, A., Willems, K. & Brengman, M., Jul 2024, Journal of behavioral addictions: Abstracts of the 9th International Conference on Behavioral Addictions. Demetrovics, Z. (ed.). July ed. AKADÉMIAI KIADÓ MEMBER OF WOLTERS KLUWER GROUP, Vol. 13. p. 224-224 1 p. E2Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research
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Visualizing choices: Assessing augmented reality's influence on choice difficulty across maximizers and satisficers
Ven, M., Rademakers, F. A-M., Doucé, L., Willems, K., Brengman, M. & Loupiac, P., 12 Jun 2024, Proceedings Book AIRSI2024. Universidad de Zaragoza, p. 170-174 5 p.Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research
Open Access -
Exploring the relation between content strategies and consumer engagement for plant‐based milk posts on instagram
Lemmens, F., Willems, K. & Brengman, M., 2023, (Accepted/In press) International Food Marketing Research Symposium 2023. Aarhus School of Business - Aarhus University, p. 1-120 120 p. 31Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Research
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Frontline employee expectations on working with physical robots in retailing
Willems, K., Verhulst, N., De Gauquier, L. & Brengman, M., 13 Apr 2023, In: Journal of Service Management. 34, 3, p. 467-492 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile18 Citations (Scopus)260 Downloads (Pure)
Prizes
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Best Conference Paper Award
Brengman, Malaika (Recipient) & Willems, Kim (Recipient), 2010
Prize: Prize (including medals and awards)
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Best Extended Abstract Award (Implementing a humanoid service robot to attract and convert shoppers: An observational study comparing placement strategies
De Gauquier, L. (Recipient), Brengman, Malaika (Recipient), Willems, Kim (Recipient), Cao, Hoang Long (Recipient) & Vanderborght, Bram (Recipient), 4 Sep 2020
Prize: Prize (including medals and awards)
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Highly commended paper
Van De Sanden, Stephanie (Recipient), Willems, Kim (Recipient) & Brengman, Malaika (Recipient), Jun 2016
Prize: Prize (including medals and awards)
Activities
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The Sense or Nonsense of Implicit Measures in Service Research
Nanouk Verhulst (Speaker), Kim Willems (Contributor), Hendrik Slabbinck (Contributor), Malaika Brengman (Contributor), Timothy Desmet (Contributor) & Davide Rigoni (Speaker)
2023 → …Activity: Talk or presentation › Talk or presentation at a conference
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Jury member at the PhD defence of Jason Jahir Roncancio Marin (Event)
Malaika Brengman (Jury)
29 Mar 2022Activity: Membership › Member of PhD committee
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Member of the advisory committee of PhD candidate Christina Charmpi (Event)
Malaika Brengman (Member)
24 Mar 2022Activity: Membership › Member of PhD committee
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Jury member at the PhD defence of Christina Charmpi (Event)
Malaika Brengman (Jury)
24 Mar 2022Activity: Membership › Member of PhD committee
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Academische werkgroep voor optimale bescherming van de consument (External organisation)
Malaika Brengman (Member)
1 May 2022 → …Activity: Membership › Membership of public/government advisory/policy group or panel
Press/Media
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Waarom stappen zo weinig spaarders over, ondanks de lage rentes bij hun huisbank?
7/06/23
1 Media contribution
Press/Media: Expert Comment
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Hoge energieprijzen dwingen tot bewuste keuzes
6/07/22 → 7/07/22
2 Media contributions
Press/Media: Expert Comment
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Ja, het leven is duur. Maar zo houdt u het onder controle
1/06/22 → 2/06/22
2 Media contributions
Press/Media: Expert Comment
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Zo kan je geld besparen: tips van een professor consumentengedrag
14/05/22
2 Media contributions
Press/Media: Expert Comment
Thesis
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A Motivation-Based Typology of Airbnb Users in Latin America
Author: Cantillo Escobar, A. F., Brengman, M. & Cauwelier, K., Aug 2024Student thesis: Master's Thesis
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Enriching the Digital Consumer Experience: Studying the Role of Virtual Reality, Augmented Reality and Touch Technologies
Author: Van Kerrebroeck, H., Willems, K., Brengman, M. & De Troyer, O., 11 Dec 2017Student thesis: Doctoral Thesis
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Impact van AI-gegenereerde Gepersonaliseerde Aanbevelingen op Consumentenervaringen: Een Casestudie bij Delhaize.
Author: Khachatryan, A., Brengman, M. & Grégoire, E., May 2024Student thesis: Master's Thesis
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Impact van de COVID-19 crisis op het koopgedrag van de consument.
Author: Bijnens, S., Brengman, M. & Dirkx, I., Dec 2023Student thesis: Master's Thesis
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Introducing & Positioning New Products
Author: Brengman, M. & Moenaert, R., 1 Dec 1997Supervisor: Moenaert, R. (External person) (Promotor)
Student thesis: Master-after-master