Personal profile
External positions
Vrije Universiteit Brussel
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Collaborations and top research areas from the last five years
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IOF3037: Brubotics: sustainable humanity-centered robotics
Vanderborght, B. (Administrative Promotor), Verstraten, T. (CoI (Co-Promotor)), De Pauw, K. (CoI (Co-Promotor)), Roelands, B. (CoI (Co-Promotor)), Nowe, A. (CoI (Co-Promotor)), Loeckx, J. (CoI (Co-Promotor)), Jansen, B. (CoI (Co-Promotor)), Munteanu, A. (CoI (Co-Promotor)), Jacobs, A. (CoI (Co-Promotor)), De Witte, N. (CoI (Co-Promotor)), Swinnen, E. (CoI (Co-Promotor)), Beckwée, D. (CoI (Co-Promotor)), Brengman, M. (CoI (Co-Promotor)), Willems, K. (CoI (Co-Promotor)), Van de Perre, G. (CoI (Co-Promotor)), Paolillo, A. (CoI (Co-Promotor)), Aeles, J. (CoI (Co-Promotor)), Secades, L. (Mandate), Heiremans, L. (Mandate), El Makrini, I. (CoI (Co-Promotor)), Verrelst, B. (CoI (Co-Promotor)), Lopez Garcia, P. (CoI (Co-Promotor)) & Terryn, S. (CoI (Co-Promotor))
1/01/25 → 31/12/29
Project: Applied
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IOF3028: SHALGO - A valorisation programme for social science and humanities research on algorithmic systems
Ballon, P. (Administrative Promotor), Van Audenhove, L. (CoI (Co-Promotor)), Raats, T. (CoI (Co-Promotor)), Picone, I. (CoI (Co-Promotor)), Willems, K. (CoI (Co-Promotor)), Brengman, M. (CoI (Co-Promotor)), Van den Broeck, W. (CoI (Co-Promotor)), Morganti, L. (CoI (Co-Promotor)), Marien, I. (CoI (Co-Promotor)), Jacobs, A. (CoI (Co-Promotor)), Heyman, R. (CoI (Co-Promotor)), Ranaivoson, H. (CoI (Co-Promotor)), Smets, A. (CoI (Co-Promotor)), Kalogeropoulos, A. (CoI (Co-Promotor)), Delaere, S. (Mandate) & Lievens, B. (Mandate)
1/01/24 → 31/12/28
Project: Applied
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FWOTM1093: A quest for the perfect brand name: the role of physical brand name features on brand memory, preference and performance
Zee, J. S. (Mandate), Willems, K. (Administrative Promotor), Brengman, M. (Administrative Promotor), Willems, K. (Co-Promotor), Brengman, M. (Co-Promotor) & Desmet, T. (Co-Promotor)
1/11/21 → 31/10/26
Project: Fundamental
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VLAIM2: Innovation mandate fase 1: Personalized digital signage communication in physical retail
Willems, K. (Administrative Promotor), Brengman, M. (Co-Promotor) & Van De Sanden, S. (PI (Promotor, Principal Investigator))
1/09/21 → 31/08/22
Project: Applied
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FWOAL983: Policy support for managing the COVID pandemic through artificial intelligence
Nowe, A. (Administrative Promotor), Brengman, M. (Co-Promotor) & Desmet, T. (Co-Promotor)
1/11/20 → 31/10/21
Project: Fundamental
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Promoting sustainable foods on Instagram: impact of message source and appeals
Lemmens, F., Brengman, M. & Willems, K., 19 Mar 2026, In: Journal of Consumer Marketing. p. 1-24 24 p.Research output: Contribution to journal › Article › peer-review
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Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery
Ven, M., Douce, L., Willems, K., Rademakers, F.A.-M., Brengman, M. & Loupiac, P., 2025, In: Electronic Markets. 35, 1, p. 1-25 25 p., 54.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Pro-Vax, Anti-Vax, or Shades of Gray? Segmenting Consumers Based on Attitudes to Vaccination
Rigoni, D., Desmet, T. & Brengman, M., Oct 2025, In: Health Education and Behavior. 52, 5, p. 584-596 13 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The use of implicit measures in service research: Why, how, when and what is the way forward?
Verhulst, N., Slabbinck, H., Willems, K. & Brengman, M., 2 Jan 2025, In: Journal of Services Marketing. 39, 1, p. 4-19 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (Scopus)27 Downloads (Pure) -
Pathways to Facebook addiction: A cross-sectional study exploring the relationship between Facebook addiction and activity and the mediating role of self-image congruence & Facebook commitment.
Hellemans, J., Priem, A., Willems, K. & Brengman, M., Jul 2024, Journal of behavioral addictions: Abstracts of the 9th International Conference on Behavioral Addictions. Demetrovics, Z. (ed.). July ed. AKADÉMIAI KIADÓ MEMBER OF WOLTERS KLUWER GROUP, Vol. 13. p. 224-224 1 p. E2Research output: Chapter in Book/Report/Conference proceeding › Conference paper
Prizes
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Best Conference Paper Award
Brengman, M. (Recipient) & Willems, K. (Recipient), 2010
Prize: Prize (including medals and awards)
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Best Extended Abstract Award (Implementing a humanoid service robot to attract and convert shoppers: An observational study comparing placement strategies
De Gauquier, L. (Recipient), Brengman, M. (Recipient), Willems, K. (Recipient), Cao, H. L. (Recipient) & Vanderborght, B. (Recipient), 4 Sept 2020
Prize: Prize (including medals and awards)
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Highly commended paper
Van De Sanden, S. (Recipient), Willems, K. (Recipient) & Brengman, M. (Recipient), Jun 2016
Prize: Prize (including medals and awards)
Activities
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How in-store technology complements the store: A niche gratification study of interactive kiosks
Meents, S. (Contributor), Verhagen, T. (Contributor), Van De Sanden, S. (Speaker), Willems, K. (Contributor) & Brengman, M. (Contributor)
7 Jul 2025 → 10 Jul 2025Activity: Talk or presentation › Talk or presentation at a conference
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Hoe kunnen AI-gestuurde camera’s ingezet worden om digitale schermcommunicatie op een privacyvriendelijke manier te optimaliseren?
Van De Sanden, S. (Speaker), Brengman, M. (Contributor) & Willems, K. (Contributor)
6 Oct 2025Activity: Talk or presentation › Talk or presentation at a workshop/seminar
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The Sense or Nonsense of Implicit Measures in Service Research
Verhulst, N. (Speaker), Willems, K. (Contributor), Slabbinck, H. (Contributor), Brengman, M. (Contributor), Desmet, T. (Contributor) & Rigoni, D. (Speaker)
2023 → …Activity: Talk or presentation › Talk or presentation at a conference
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Academische werkgroep voor optimale bescherming van de consument (External organisation)
Brengman, M. (Member)
1 May 2022 → …Activity: Membership › Membership of public/government advisory/policy group or panel
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Jury member at the PhD defence of Christina Charmpi (Event)
Brengman, M. (Jury)
24 Mar 2022Activity: Membership › Member of PhD committee
Press/Media
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Van ijs maken tot latte art: Brusselse bedrijven spelen zich in de kijker met workshops
11/04/25
1 Media contribution
Press/Media: Expert Comment
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Waarom stappen zo weinig spaarders over, ondanks de lage rentes bij hun huisbank?
7/06/23
1 Media contribution
Press/Media: Expert Comment
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Hoge energieprijzen dwingen tot bewuste keuzes
6/07/22 → 7/07/22
2 Media contributions
Press/Media: Expert Comment
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Ja, het leven is duur. Maar zo houdt u het onder controle
1/06/22 → 2/06/22
2 Media contributions
Press/Media: Expert Comment
Thesis
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A Motivation-Based Typology of Airbnb Users in Latin America
Cantillo Escobar, A. F. ((PhD) Student), Brengman, M. (Promotor) & Cauwelier, K. (Jury), Aug 2024Student thesis: Master's Thesis
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Enriching the Digital Consumer Experience: Studying the Role of Virtual Reality, Augmented Reality and Touch Technologies
Van Kerrebroeck, H. ((PhD) Student), Willems, K. (Promotor), Brengman, M. (Promotor) & De Troyer, O. (Jury), 11 Dec 2017Student thesis: Doctoral Thesis
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Impact van AI-gegenereerde Gepersonaliseerde Aanbevelingen op Consumentenervaringen: Een Casestudie bij Delhaize.
Khachatryan, A. ((PhD) Student), Brengman, M. (Promotor) & Grégoire, E. (Promotor), May 2024Student thesis: Master's Thesis
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Impact van de COVID-19 crisis op het koopgedrag van de consument.
Bijnens, S. ((PhD) Student), Brengman, M. (Promotor) & Dirkx, I. ((PhD) Student), Dec 2023Student thesis: Master's Thesis
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Introducing & Positioning New Products
Brengman, M. ((PhD) Student) & Moenaert, R. (Promotor), Moenaert, R. (Promotor), 1 Dec 1997Student thesis: Master-after-master