Projects per year
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Dive into the research topics where Nanouk Verhulst is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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OZR4369 : Emotions in the frontline: the impact of frontline service technology and frontline employees
Verhulst, N. (Administrative Promotor)
1/01/25 → 31/12/28
Project: Fundamental
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Exploring Generation Z's Interaction With Voice Assistants in Online Shopping: A Multi-Method Approach
Rancati, G., Verhulst, N., Venerucci, M., Bayaraa, A. & Schultz, C. D., Jan 2026, In: Journal of Consumer Behaviour. 25, 1, p. 238-266 29 p.Research output: Contribution to journal › Article › peer-review
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From servicescape to transformative sexscape: embracing sexual well-being in service research
Verhulst, N., Helkkula, A., Arnould, E. & Ceyssens, C., 19 Mar 2026, In: Journal of Services Marketing. 40, 1, p. 64-74 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)15 Downloads (Pure) -
Priorities and directions for neurophysiological research in retail and services
Rancati, G., Verhulst, N. & Shams, P., 5 May 2026, In: Journal of Consumer Marketing. 43, 4, p. 433-444 12 p.Research output: Contribution to journal › Article › peer-review
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Stimulating older customers’ digital self-efficacy: A strengths-based approach to reduce digital vulnerability in augmented reality
Ceyssens, C., Verhulst, N. & Vermeulen, M. N. N., Nov 2026, In: Journal of Business Research. 216, 21 p., 116364.Research output: Contribution to journal › Article › peer-review
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Chapter 24: Neurophysiological frontiers in service research: unraveling the mysteries of customer experience
Shams, P. & Verhulst, N., Feb 2025, Handbook of Service Experience. Kristensson , P., Witell, L. & Zaki, M. (eds.). Edward Elgar, p. 336–350 15 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review
Open Access
Datasets
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Survey Appropriateness of Information Flows in a Wearable context
Bourgeus, A. (Creator), Vandercruysse, L. (Supervisor) & Verhulst, N. (Supervisor), Zenodo, 25 Feb 2025
Dataset
Prizes
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highly commended award
Verhulst, N. (Recipient), Slabbinck, H. (Recipient) & Vermeir, I. (Recipient), 2020
Prize: Prize (including medals and awards)
Activities
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Stimulating older customers’ independence in using Augmented Reality: Strengths-based digital self-efficacy to lower customer vulnerability
Ceyssens, C. (Speaker), Verhulst, N. (Speaker) & Vermeulen, M. (Speaker)
2025Activity: Talk or presentation › Talk or presentation at a conference
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Beyond the Novelty Effect: Assessing the Impact of Physical Embodiment on Social Robots
Gustafsson , A. (Speaker), Samuelsson , P. (Contributor), Verhulst, N. (Contributor) & Shams , P. (Contributor)
2025Activity: Talk or presentation › Talk or presentation at a conference
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Exploring Generation Z's Interaction with Voice Assistants in Online Shopping: A Multi-Method Approach.
Racati, G. (Speaker), Verhulst, N. (Contributor), Bayaraa, A. (Contributor), Venerucci, M. (Contributor) & Schultz, C. D. (Contributor)
May 2025 → …Activity: Talk or presentation › Talk or presentation at a conference
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Exploring Generation Z's Interaction with Voice Assistants in Online Shopping: A Multi-Method Approach. Frontiers in Service Conference 2025, 16.-20.07.2025, Montréal
Racati, G. (Contributor), Verhulst, N. (Speaker), Bayaraa, A. (Contributor), Venerucci, M. (Contributor) & Schultz, C. D. (Contributor)
Jul 2025Activity: Talk or presentation › Talk or presentation at a conference
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Beyond the Novelty Effect: Assessing the Impact of Physical Embodiment on Social Robots
Gustafsson , A. (Speaker), Samuelsson , P. (Contributor), Verhulst, N. (Contributor) & Shams , P. (Speaker)
Jun 2025Activity: Talk or presentation › Talk or presentation at a conference
Press/Media
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"Service with a smile is heel belangrijk, maar het moet wel oprecht zijn"
10/05/22
1 Media contribution
Press/Media: Expert Comment
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podcast:Neuroscience and customer experiences
2/04/22
1 Media contribution
Press/Media: Public Engagement Activities
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Donkere chocolade maakt klant gelukkiger
Verhulst, N., Slabbinck, H. & Vermeir, I.
4/10/19
1 item of Media coverage
Press/Media: Research
Thesis
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A Systematic Literature Review on The Impact of Service Robots on Employee Well-being and Job Satisfaction
Van den Torren, T. ((PhD) Student), Verhulst, N. (Promotor) & Kim, S. (Jury), May 2024Student thesis: Master's Thesis
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Bevordering van particulier autodelen in landelijke gebieden van Vlaanderen: sleutelfactoren voor betrokkenheid en implementatie.
Van Laer, A. S. C. ((PhD) Student), Verhulst, N. (Promotor) & Distelmans, M. P. D. (Jury), May 2024Student thesis: Master's Thesis
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Data is het nieuwe goud. De bereidheid van consumenten tot het delen van persoonlijke informatie (data sharing): een kwalitatieve studie overheen twee generaties
Eyndels, S. ((PhD) Student), Verhulst, N. ((PhD) Student) & Ceyssens, C. (Jury), May 2024Student thesis: Master's Thesis
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De impact van dienstpersonalisatie en uiterlijk van dienstrobots op het vertrouwen van de consument
Kevelaerts, S. ((PhD) Student), Verhulst, N. (Promotor) & Al Yussef, A. (Jury), Dec 2023Student thesis: Master's Thesis
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De rol van context (Contextual Integrity) in het delen of niet delen van persoonlijke data via een datakluis
Mesbyh, I. ((PhD) Student), Verhulst, N. (Promotor) & Dirkx, I. (Jury), Aug 2024Student thesis: Master's Thesis