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Collaborations and top research areas from the last five years
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FWOTM1093: A quest for the perfect brand name: the role of physical brand name features on brand memory, preference and performance
Zee, J. S. (Mandate), Willems, K. (Administrative Promotor), Brengman, M. (Administrative Promotor), Willems, K. (Co-Promotor), Brengman, M. (Co-Promotor) & Desmet, T. (Co-Promotor)
1/11/21 → 31/10/26
Project: Fundamental
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FWOAL983: Policy support for managing the COVID pandemic through artificial intelligence
Nowe, A. (Administrative Promotor), Brengman, M. (Co-Promotor) & Desmet, T. (Co-Promotor)
1/11/20 → 31/10/21
Project: Fundamental
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Pro-Vax, Anti-Vax, or Shades of Gray? Segmenting Consumers Based on Attitudes to Vaccination
Rigoni, D., Desmet, T. & Brengman, M., Oct 2025, In: Health Education and Behavior. 52, 5, p. 584-596 13 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The sense or nonsense of implicit measures in service research
Verhulst, N., Willems, K., Brengman, M., Desmet, T., Rigoni, D. & Slabbinck, H., 2020, Proceedings of 16th International Research Conference in Service Management La londe. La Londe, p. 26-26 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference paper
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Beyond asking: Exploring the use of automatic price evaluations to implicitly estimate consumers’ willingness-to-pay
Dezwaef, J., Cracco, E., Demanet, J., Desmet, T. & Brass, M., 2019, In: PLoS ONE. 14, 7, 16 p., e0219251.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (Scopus) -
The role of executive control in resolving grammatical number conflict in sentence comprehension
Vandierendonck, A., Loncke, M., Hartsuiker, R. & Desmet, T., 2018, In: Quarterly Journal of Experimental Psychology. 71, 3, p. 759-778 20 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Cross-linguistic structural priming in multilinguals: Further evidence for shared syntax
Hartsuiker, R., Beerts, S., Loncke, M., Desmet, T. & Bernolet, S., 2016, In: journal of memory and language. 90, p. 14-30 17 p.Research output: Contribution to journal › Article › peer-review
80 Citations (Scopus)
Activities
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The Sense or Nonsense of Implicit Measures in Service Research
Verhulst, N. (Speaker), Willems, K. (Contributor), Slabbinck, H. (Contributor), Brengman, M. (Contributor), Desmet, T. (Contributor) & Rigoni, D. (Speaker)
2023 → …Activity: Talk or presentation › Talk or presentation at a conference
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De corona(les)marathon (derde lesmarathon)
Cornelis, G. (Organiser), Danckaert, J. (Participant), Devroey, D. (Participant), de Mûelenaere, N. (Participant), Deneyer, M. (Chair), Van Overwalle, F. (Participant), Van Ginderachter, J. (Participant), Lacor, P. (Participant), Desmet, T. (Participant) & Timmermans, E. (Participant)
31 Mar 2021Activity: Participating in or organising an event › Participating in or organizing a public lecture/debate
Thesis
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Perceptie rond visconsumptie bij omnivoren, pescetariërs, vegetariërs en veganisten in Vlaanderen.
Eekhout, M. ((PhD) Student), Marchese, A. (Jury) & Desmet, T. (Promotor), May 2024Student thesis: Master's Thesis