Verbraken, T., Van Vlasselaer, V., Verbeke, W., Martens, D. & Baesens, B., 2013, Advanced database marketing: Innovative methodologies & applications for managing customer relationships. Coussement, K., De Bock, K. W. & Neslin, S. A. (eds.). London: Gower Publishing, p. 145-166324 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review