ADLIT: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.

  • Bauwens, Jo Renate (Administrative Promotor)
  • Cauberghe, Verolien (Coördinator)
  • De Pelsmacker, Patrick (Co-Promotor)
  • Valcke, Martin (Co-Promotor)
  • Valcke, Peggy (Co-Promotor)
  • Walravens, M. (Co-Promotor)

Project Details

Effective start/end date1/09/1431/08/18


  • Information Technologies
  • Communication Policy
  • Cultural theory and policy
  • Science Communication
  • New Media
  • Research On Media Effects
  • Ethnicity
  • Privacy

Flemish discipline codes

  • Media and communication policy