ANIMA MUNDI: IP, Discoverability and Partnerships: Reviving the International Promotion of European Values Through European Animation Industry Ecosystem

The overarching goal of ANIMA MUNDI is to ‘awaken’ the sleeping giant of animation as a popular, promising and potent sector of
the CCIs in European diversity and artistic expression, global markets and international cultural relations. ANIMA MUNDI will do so
by generating and assessing data on, and addressing, cross-sectoral strengths as well as pervasive gaps in terms of intellectual property
(IP), discoverability, and international partnerships in the European Animation Industry Ecosystem (EAIE) that enable or hinder its
international promotion. Specifically, ANIMA MUNDI will (i) provide an interdisciplinary mapping and assessment of the ways in
which it is possible to increase the visibility of and access to European animation internationally, (ii) pilot the transformative impact of
European Animation to promote EU priorities, culture and fundamental values abroad, by investigating practices and innovative hubs
of creativity, with a special focus on children and youth, and (iii) co-test the potential of European Animation to strengthen cooperation
among stakeholders involved in the CCIs and to establish strategic alliances with other sectors