Impact of commercials in the context of Interactive TV

Project Details

Description

This project's goal was to analyse the impact of introducing interactive tv on the effectiveness of commercials
AcronymOZR1308
StatusFinished
Effective start/end date1/01/06 → 31/12/06
View all
View less

Flemish discipline codes

  • Other social sciences
  • Economics and business

Keywords

  • interactive tv
  • economics