Location analysis for omnichannel retail & ditribution in Brussels (PRFB Anticipate)

Two simultaneous evolutions are currently reshaping the retail landscape in the region of Brussels: on a global level, e-commerce is increasingly successful, and on the local level, new shopping malls are being built in the periphery. The joint effect of these two simultaneous evolutions on the location choice of retailers has been studied in detail. However, it is well-known that the location strategies of retailers influence the attractiveness of commercial zones for customers and moderate the location and distribution strategies for logistic service providers. Therefore, gaining insight in retail location and mobility patterns will provide insight in the attraction of the Brussels city centre and periphery for retailers, consumers and logistic service providers.