The research goal of this project was the assessment of the market and environmental potential of electric vehicles in Flanders. This was done for 4 time horizons: 2012 (today), 2020 (short term), 2030 (medium term) and 2050 (long term). This research gave insight into the driving factors during vehicle purchase decisions and concluded with practical governmental recommendations for the implementation of (plug-in) electric vehicles in Flanders.