Response to and effectiveness of fear appeals in advertising and good cause campaigns. Moderating factors within the extended parallel process model.

Project Details

Description

Fear appeals are often used to move consumers to specific purchases or actions. However, the impact and effectiveness of fear appeals is depending on various factors which are studied in three research projects.
AcronymFWOAL395
StatusFinished
Effective start/end date1/01/0531/12/08

Keywords

  • economics

Flemish discipline codes

  • Other social sciences