TRACE : tracing the origin of food - TRACE : Delivering integrated traceability systems that will enhance consumer confidence in the authenticity of food

TRACE aims to improve the health and well-being of European citizens by delivering improved traceability of food products. The project will provide consumers with added confidence in the authenticity of European food through complete traceability along entire fork to farm food chains. TRACE will develop cost-effective analytical methods integrated within sector-specific and -generic traceability systems that will enable the determination and the objective verification of the origin of food. TRACE will also assess European consumer perceptions, attitudes, and expectations regarding food production systems and their ability-to-trace food products, together with, consumer attitudes to designated origin products, food authenticity and food fraud. It will develop a “Good Traceability Practice” guide for food production systems.
This project is funded by the European Commission through the Sixth Framework Programme under the Food Quality and Safety Priority.