The future of media experiences is still to be written, and the maturity of eXtended Reality (XR) and Artificial Intelligence (AI)
technologies provides a unique window of opportunity for the European Creative and Cultural Sector (CCS) to reimagine digital cocreation,
interaction and engagement possibilities. TransMIXR, a consortium of eight representatives from the CCS and twelve leading
industrial and academic partners, combines the necessary interdisciplinary skillsets and domain expertise to create a range of humancentric
tools for remote content production and consumption via social virtual reality. The project’s TransMIXR platform will provide (i)
a distributed XR Creation Environment that supports remote collaboration practices, and (ii) XR Media Experience Environment for the
delivery and consumption of highly evocative and highly-social immersive media experiences.