VALUE-AGEING:Incorporating European Fundamental Values into ICT for Ageing : a Vital Political, Ethical, Technological and Industrial Challenge.

A 48 MONTH MARIE CURIE INDUSTRY ACADEMIA PARTNERSHIPS AND PATHWAYS ACTION INCORPORATING EUROPEAN FUNDAMENTAL VALUES INTO ICT FOR AGEING: A VITAL POLITICAL, ETHICAL, TECHNOLOGICAL, AND INDUSTRIAL CHALLENGE (VALUE-AGEING) is a 48 month Marie Curie Industry?AcademiaPartnerships and Pathways Action funded within the scope of the Seventh Framework Programme (FP7) of the European Commission. VALUE AGEING aims to foster cooperation between non?commercial and commercial entities on a joint research project about the incorporation of Fundamental Values of the EU in Info?Communication Technology (ICT) for Ageing.

Good technology is not just about making something better; it is about doing something different and consequently making people think differently.

We need to understand both the way in which existing values are driving technology innovation, and how technology in its turn is changing people's standards. Social scientists and ethicists should learn from technologists, and in their turn technologists should learn from scholars working on human values.

This makes a project like VALUE?AGEING a vital instrument to incorporate fundamental EU principles in industrial strategies and technological awareness in policy setting.