Abstract
The release of Avatar in 2009 preluded a new revival for stereoscopic 3D (S-3D), not only in cinema but also in a domestic environment. Yet, large-scale surveys indicate low adoption intentions (DuBravac & Wertheimer, 2010; IBBT, 2011) and document several user concerns (Nielsen, 2010b), hinting at a certain disinterest among consumers. This paper aims to provide a thorough understanding of how users currently perceive S-3D from a user-oriented approach. More specific it investigates what S-3D means to users and what their current assumptions and expectations are regarding S-3D in a home context. Therefore this research is framed within the domestication paradigm as it was set out by Silverstone & Haddon (1996).
Original language | English |
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Title of host publication | poster presented at the etmaal van de communicatiewetenschap conference in Leuven |
Number of pages | 13 |
Publication status | Published - 9 Jan 2012 |
Event | Unknown - Duration: 9 Jan 2012 → … |
Conference
Conference | Unknown |
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Period | 9/01/12 → … |
Keywords
- 3DTV
- user research