A Case Analysis on Amazon Delivery Drones Taking over Traditional Delivery Method

In a world where most businesses are innovating or digitally transitioning, neglecting to experiment puts businessesat a disadvantage by making them increasingly irrelevant to the consumers, resistant to change, and unable to compete with largerand more efficient rivals. According to a survey by McKinsey, 84% of professionals feel that future success is dependent oncontinuous innovation in order to gain competitive advantage in the industry and respond to the competition. On June 13, 2022,Amazon announced its plans to make its first drone deliveries in Lockeford, California. The idea of delivery with the help ofdrones represents a true innovation in the e-commerce business, fastening the delivery service in a way that was almostunimaginable a few years back. However, the company faces diverse challenges endangering its project, including ever changingregulations, skepticism from the customers, and safety concerns. All of this leads to a launch that has been postponed for years,questioning the viability of the project. Indeed, Amazon has the potential to be a huge success once it finally launches itsoperations as it can develop a strong competitive advantage. This case analysis aims at discussing the factors involved in theimplementation of the Amazon Prime Air project to investigate whether delivery drones can possibly be a disruptive technology.This case analysis is intended to be a helpful source for class discussions as well

(PDF) A Case Analysis on Amazon Delivery Drones Taking over Traditional Delivery Method. Available from: https://www.researchgate.net/publication/371554644_A_Case_Analysis_on_Amazon_Delivery_Drones_Taking_over_Traditional_Delivery_Method [accessed Jun 05 2024].