Abstract
Relationships between private and public service broadcasters in Western Europe have
significantly changed throughout the years. Current shifts have brought about a
reconfiguration in public broadcasting's role and position in the media landscape, with public
broadcasters increasingly incorporating new business strategies based on cooperation and
partnerships. The media ecology has evolved towards an intricate web of interdependent
'stakeholders' involved in the production, distribution and consumption of media content.
Interestingly, partnership strategies are not only put forward to enhance the public remit or to
decrease costs, they often seem proposed as a means of maintaining a 'pax media' between all
stakeholders involved, most notably public broadcasters' private competitors.
Setting out from the perspective of private broadcasters, this paper aims to explore how
private broadcasters evaluate new business models for public service broadcasting, how they
re-position themselves towards current cooperative management practices, and how they
incorporate partnership strategies in their own business models. This paper focuses on trends
in the Flemish media market. Empirical evidence derives partly from literature review,
analysis of policy statements, interviews in the framework of the author's PhD research, and
insights from interviews conducted for a stakeholder analysis in the framework of the Public
Service Broadcasting's contract renewal.
significantly changed throughout the years. Current shifts have brought about a
reconfiguration in public broadcasting's role and position in the media landscape, with public
broadcasters increasingly incorporating new business strategies based on cooperation and
partnerships. The media ecology has evolved towards an intricate web of interdependent
'stakeholders' involved in the production, distribution and consumption of media content.
Interestingly, partnership strategies are not only put forward to enhance the public remit or to
decrease costs, they often seem proposed as a means of maintaining a 'pax media' between all
stakeholders involved, most notably public broadcasters' private competitors.
Setting out from the perspective of private broadcasters, this paper aims to explore how
private broadcasters evaluate new business models for public service broadcasting, how they
re-position themselves towards current cooperative management practices, and how they
incorporate partnership strategies in their own business models. This paper focuses on trends
in the Flemish media market. Empirical evidence derives partly from literature review,
analysis of policy statements, interviews in the framework of the author's PhD research, and
insights from interviews conducted for a stakeholder analysis in the framework of the Public
Service Broadcasting's contract renewal.
| Original language | English |
|---|---|
| Title of host publication | Paper presented at Conference ‘20 years of Television without Frontiers and beyond. Private Television in Europe’, The Institute for European Studies (IES) and Center for Studies on Media Information and Telecommunication (IBBT-SMIT) (Vrije Universiteit Brussel), Brussels, 28th-29th April 2011. |
| Pages | 1-17 |
| Number of pages | 17 |
| Publication status | Published - 28 Apr 2011 |
| Event | Unknown - Duration: 28 Apr 2011 → … |
Conference
| Conference | Unknown |
|---|---|
| Period | 28/04/11 → … |
Keywords
- private television
- VRT
- partnerships and cooperation strategies