An Advertisement-based Platform Business Model for Mobile Operators

Pieter Ballon, Nils Walravens, A. Spedalieri, Claudio Venezia

Research output: Chapter in Book/Report/Conference proceedingConference paper

Abstract

The environment of mobile service delivery is undergoing significant
changes when it comes to business models and the organisation of the
value network. Different actors in the field strive to exercise control
within the business model by applying diverging strategies. By
elaborating the concept of gatekeeping roles this paper will highlight
how major actors currently vie for dominance. It provides a brief
overview of four current or emerging platform models for mobile
service provision. After this analysis a fifth model is introduced,
which attempts to balance the gatekeeping roles within the service
delivery ecosystem.
Original languageEnglish
Title of host publication12th International Conference on Intelligence in Service Delivery Networks (ICIN) 2008 - Services, Enablers and Architectures; Supporting Business Models for a New Open World, 21-23 October 2008
PublisherICIN
ISBN (Print)978-1-60702-868-0
Publication statusPublished - 23 Oct 2008
EventFinds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet - Stockholm, Sweden
Duration: 21 Sep 200925 Sep 2009

Conference

ConferenceFinds and Results from the Swedish Cyprus Expedition: A Gender Perspective at the Medelhavsmuseet
CountrySweden
CityStockholm
Period21/09/0925/09/09

Keywords

  • mobile service provision
  • business models

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