An Audience Perspective on the 2nd screen phenomenon

Jonas De Meulenaere, Wendy Van den Broeck, Lizzy Bleumers

Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

Abstract

Second screen (2nd screen) applications are among the latest of the TV-industry's innovations to retain the TV-viewer's attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV-content consumed on a TV-set towards lightweight portable devices such as tablets. Despite the numerous commercial instances available internationally and the existing literature on the topic from a technical perspective remains the audience side of this phenomenon underexposed. Moreover, in the case of Flanders, 2nd screen applications are thus far rather marginally commercially implemented. In this research, we aim to elicit what TV-viewers anticipations are regarding 2nd screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these anticipations subsequently relate to the TV-show itself, the consequences for the viewing experience, as well as how 2nd screen is expected to fit within the viewer's everyday life.
Original languageEnglish
Title of host publication3rd International Symposium on Media Innovations
Place of PublicationOslo, Norway
Publication statusPublished - 24 Apr 2014
Event3rd International Symposium on Media Innovations, ISMI'14 - Oslo Innovation Center, Oslo, Netherlands
Duration: 24 Apr 201425 Apr 2014

Conference

Conference3rd International Symposium on Media Innovations, ISMI'14
CountryNetherlands
CityOslo
Period24/04/1425/04/14

Keywords

  • 2nd screen
  • television
  • user practices

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