An Audience Perspective on the 2nd screen phenomenon

Jonas De Meulenaere; Wendy Van den Broeck; Lizzy Bleumers

Abstract

Second screen (2nd screen) applications are among the latest of the TV-industry's innovations to retain the TV-viewer's attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV-content consumed on a TV-set towards lightweight portable devices such as tablets. Despite the numerous commercial instances available internationally and the existing literature on the topic from a technical perspective remains the audience side of this phenomenon underexposed. Moreover, in the case of Flanders, 2nd screen applications are thus far rather marginally commercially implemented. In this research, we aim to elicit what TV-viewers anticipations are regarding 2nd screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these anticipations subsequently relate to the TV-show itself, the consequences for the viewing experience, as well as how 2nd screen is expected to fit within the viewer's everyday life.

Original language	English
Title of host publication	3rd International Symposium on Media Innovations
Place of Publication	Oslo, Norway
Publication status	Published - 24 Apr 2014
Event	3rd International Symposium on Media Innovations, ISMI'14 - Oslo Innovation Center, Oslo, Netherlands Duration: 24 Apr 2014 → 25 Apr 2014

Conference

Conference	3rd International Symposium on Media Innovations, ISMI'14
Country/Territory	Netherlands
City	Oslo
Period	24/04/14 → 25/04/14

Keywords

2nd screen
television
user practices

IBBT72: MISTRAL - Managing Internet video STReaming through Adaptation and Learning
Van den Broeck, W., Pauwels, C. & Munteanu, A.
1/01/12 → 31/12/13
Project: Fundamental

Cite this

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abstract = "Second screen (2nd screen) applications are among the latest of the TV-industry's innovations to retain the TV-viewer's attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV-content consumed on a TV-set towards lightweight portable devices such as tablets. Despite the numerous commercial instances available internationally and the existing literature on the topic from a technical perspective remains the audience side of this phenomenon underexposed. Moreover, in the case of Flanders, 2nd screen applications are thus far rather marginally commercially implemented. In this research, we aim to elicit what TV-viewers anticipations are regarding 2nd screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these anticipations subsequently relate to the TV-show itself, the consequences for the viewing experience, as well as how 2nd screen is expected to fit within the viewer's everyday life.",

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T1 - An Audience Perspective on the 2nd screen phenomenon

AU - De Meulenaere, Jonas

AU - Van den Broeck, Wendy

AU - Bleumers, Lizzy

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N2 - Second screen (2nd screen) applications are among the latest of the TV-industry's innovations to retain the TV-viewer's attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV-content consumed on a TV-set towards lightweight portable devices such as tablets. Despite the numerous commercial instances available internationally and the existing literature on the topic from a technical perspective remains the audience side of this phenomenon underexposed. Moreover, in the case of Flanders, 2nd screen applications are thus far rather marginally commercially implemented. In this research, we aim to elicit what TV-viewers anticipations are regarding 2nd screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these anticipations subsequently relate to the TV-show itself, the consequences for the viewing experience, as well as how 2nd screen is expected to fit within the viewer's everyday life.

AB - Second screen (2nd screen) applications are among the latest of the TV-industry's innovations to retain the TV-viewer's attention in a challenging multi-screen environment. These applications can be regarded as an extension of TV-content consumed on a TV-set towards lightweight portable devices such as tablets. Despite the numerous commercial instances available internationally and the existing literature on the topic from a technical perspective remains the audience side of this phenomenon underexposed. Moreover, in the case of Flanders, 2nd screen applications are thus far rather marginally commercially implemented. In this research, we aim to elicit what TV-viewers anticipations are regarding 2nd screen functionalities. By applying means-end theory and a laddering approach we were able to discern how these anticipations subsequently relate to the TV-show itself, the consequences for the viewing experience, as well as how 2nd screen is expected to fit within the viewer's everyday life.

KW - 2nd screen

KW - television

KW - user practices

M3 - Meeting abstract (Book)

BT - 3rd International Symposium on Media Innovations

CY - Oslo, Norway

T2 - 3rd International Symposium on Media Innovations, ISMI'14

Y2 - 24 April 2014 through 25 April 2014

ER -

An Audience Perspective on the 2nd screen phenomenon

Abstract

Conference

Keywords

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Projects

IBBT72: MISTRAL - Managing Internet video STReaming through Adaptation and Learning

Cite this