Audience Capture: Rethinking Influencer-Audience Relationships within the Alternative Influence Network

Daniël Hans Marinus Jurg; Marc Tuters; Martin Trans; Giulia Costanzo; Janaynne Carvalho Do Amaral; Jenny Wielga; Mengdi Zhu; Marius Liedtke; Daniel Lundgaard; Xiao Shuwen; Zhi Lin

Audience Capture: Rethinking Influencer-Audience Relationships within the Alternative Influence Network

Daniël Hans Marinus Jurg, Marc Tuters, Martin Trans, Giulia Costanzo, Janaynne Carvalho Do Amaral, Jenny Wielga, Mengdi Zhu, Marius Liedtke, Daniel Lundgaard, Xiao Shuwen, Zhi Lin

Research output: Other contribution

Abstract

This project aims to understand the reciprocal relationship between audiences and content creators in the development of political identity on YouTube. Challenging the traditional view that influencers primarily shape their audiences, this study focuses on how audiences may influence the political identity formation of content creators. In the context of alternative influencers on YouTube, this phenomenon is often referred to as ‘audience capture.’ To investigate this, our project examines the case of American political commentator and YouTube personality Dave Rubin, host of "The Rubin Report." We compare content production (including transcripts and video titles) with audience engagement (such as comments).

Original language	English
Type	Digital Methods Summer School 2024 Final Report
Media of output	Web publication/site
Publisher	Digital Methods Initiative
Number of pages	1
Publication status	Published - 9 Aug 2024

Keywords

Audience capture
Alternative influence
Dave Rubin
YouTube radicalization
Political identity
Ideological transformation
Comment analysis
Granger causality
Community composition
Digital Methods

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https://www.digitalmethods.net/Dmi/SummerSchool2024AudienceCapture

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title = "Audience Capture: Rethinking Influencer-Audience Relationships within the Alternative Influence Network",

abstract = "This project aims to understand the reciprocal relationship between audiences and content creators in the development of political identity on YouTube. Challenging the traditional view that influencers primarily shape their audiences, this study focuses on how audiences may influence the political identity formation of content creators. In the context of alternative influencers on YouTube, this phenomenon is often referred to as {\textquoteleft}audience capture.{\textquoteright} To investigate this, our project examines the case of American political commentator and YouTube personality Dave Rubin, host of {"}The Rubin Report.{"} We compare content production (including transcripts and video titles) with audience engagement (such as comments).",

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T1 - Audience Capture: Rethinking Influencer-Audience Relationships within the Alternative Influence Network

AU - Jurg, Daniël Hans Marinus

AU - Tuters, Marc

AU - Trans, Martin

AU - Costanzo, Giulia

AU - Carvalho Do Amaral, Janaynne

AU - Wielga, Jenny

AU - Zhu, Mengdi

AU - Liedtke, Marius

AU - Lundgaard, Daniel

AU - Shuwen, Xiao

AU - Lin, Zhi

PY - 2024/8/9

Y1 - 2024/8/9

N2 - This project aims to understand the reciprocal relationship between audiences and content creators in the development of political identity on YouTube. Challenging the traditional view that influencers primarily shape their audiences, this study focuses on how audiences may influence the political identity formation of content creators. In the context of alternative influencers on YouTube, this phenomenon is often referred to as ‘audience capture.’ To investigate this, our project examines the case of American political commentator and YouTube personality Dave Rubin, host of "The Rubin Report." We compare content production (including transcripts and video titles) with audience engagement (such as comments).

AB - This project aims to understand the reciprocal relationship between audiences and content creators in the development of political identity on YouTube. Challenging the traditional view that influencers primarily shape their audiences, this study focuses on how audiences may influence the political identity formation of content creators. In the context of alternative influencers on YouTube, this phenomenon is often referred to as ‘audience capture.’ To investigate this, our project examines the case of American political commentator and YouTube personality Dave Rubin, host of "The Rubin Report." We compare content production (including transcripts and video titles) with audience engagement (such as comments).

KW - Audience capture

KW - Alternative influence

KW - Dave Rubin

KW - YouTube radicalization

KW - Political identity

KW - Ideological transformation

KW - Comment analysis

KW - Granger causality

KW - Community composition

KW - Digital Methods

M3 - Other contribution

PB - Digital Methods Initiative

ER -

Audience Capture: Rethinking Influencer-Audience Relationships within the Alternative Influence Network

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