Bargain Effectiveness in differentiated srote environments: When a good deal goes bad

Lieve Douce, Kim Willems, Wim Janssens

Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

Original languageEnglish
Title of host publication2014 Shopper Marketing & Pricing Conference
EditorsMobile Commerce
Pages34-35
Number of pages1
Publication statusPublished - 8 May 2014

Bibliographical note

2014 Shopper Marketing: In-store, On-line, Social and Mobile Commerce

Keywords

  • in-store technologies
  • path-to-purchase
  • shopper insights

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