Bargain Effectiveness in differentiated srote environments: When a good deal goes bad

Lieve Douce, Kim Willems, Wim Janssens

Research output: Chapter in Book/Report/Conference proceeding › Meeting abstract (Book)

Original language	English
Title of host publication	2014 Shopper Marketing & Pricing Conference
Editors	Mobile Commerce
Pages	34-35
Number of pages	1
Publication status	Published - 8 May 2014

2014 Shopper Marketing: In-store, On-line, Social and Mobile Commerce

Keywords

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title = "Bargain Effectiveness in differentiated srote environments: When a good deal goes bad",

keywords = "in-store technologies, path-to-purchase, shopper insights",

author = "Lieve Douce and Kim Willems and Wim Janssens",

note = "2014 Shopper Marketing: In-store, On-line, Social and Mobile Commerce",

year = "2014",

month = may,

day = "8",

language = "English",

isbn = "978-91-7258-945-2",

pages = "34--35",

editor = "Mobile Commerce",

booktitle = "2014 Shopper Marketing & Pricing Conference",

}

TY - CHAP

T1 - Bargain Effectiveness in differentiated srote environments: When a good deal goes bad

AU - Douce, Lieve

AU - Willems, Kim

AU - Janssens, Wim

N1 - 2014 Shopper Marketing: In-store, On-line, Social and Mobile Commerce

PY - 2014/5/8

Y1 - 2014/5/8

KW - in-store technologies

KW - path-to-purchase

KW - shopper insights

M3 - Meeting abstract (Book)

SN - 978-91-7258-945-2

SP - 34

EP - 35

BT - 2014 Shopper Marketing & Pricing Conference

A2 - Commerce, Mobile

ER -