Brand Personality as weapon in the battle for shelfspace: What makes the difference between strong brands and private label

Ellen Loix; Gino Verleye; Roland Pepermans

Brand Personality as weapon in the battle for shelfspace: What makes the difference between strong brands and private label

Ellen Loix, Gino Verleye, Roland Pepermans

Vrije Universiteit Brussel

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

Original language	English
Title of host publication	Paper presented at the XXVth Colloquium of the International Association for Research in Economic Psychology, Baden-Vienna (A), 12-16 July, 2000.
Publication status	Published - 2000

Bibliographical note

Paper presented at the XXVth Colloquium of the International Association for Research in Economic Psychology, Baden-Vienna (A), 12-16 July, 2000.

Cite this

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title = "Brand Personality as weapon in the battle for shelfspace: What makes the difference between strong brands and private label",

author = "Ellen Loix and Gino Verleye and Roland Pepermans",

note = "Paper presented at the XXVth Colloquium of the International Association for Research in Economic Psychology, Baden-Vienna (A), 12-16 July, 2000.",

year = "2000",

language = "English",

booktitle = "Paper presented at the XXVth Colloquium of the International Association for Research in Economic Psychology, Baden-Vienna (A), 12-16 July, 2000.",

}

Brand Personality as weapon in the battle for shelfspace: What makes the difference between strong brands and private label. / Loix, Ellen; Verleye, Gino; Pepermans, Roland.

Paper presented at the XXVth Colloquium of the International Association for Research in Economic Psychology, Baden-Vienna (A), 12-16 July, 2000.. 2000.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

TY - GEN

T1 - Brand Personality as weapon in the battle for shelfspace: What makes the difference between strong brands and private label

AU - Loix, Ellen

AU - Verleye, Gino

AU - Pepermans, Roland

N1 - Paper presented at the XXVth Colloquium of the International Association for Research in Economic Psychology, Baden-Vienna (A), 12-16 July, 2000.

PY - 2000

Y1 - 2000

M3 - Conference paper

BT - Paper presented at the XXVth Colloquium of the International Association for Research in Economic Psychology, Baden-Vienna (A), 12-16 July, 2000.

ER -