Case: POP in de c-store - het geval Red Bull

Translated title of the contribution: Case: POP in de c-store - het geval Red Bull

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Translated title of the contribution	Case: POP in de c-store - het geval Red Bull
Original language	Dutch
Title of host publication	Marketing Communicatie
Editors	P. De Pelsmacker, M. Geuens, J. Van den Bergh
Place of Publication	Amsterdam
Publisher	Pearson Education Benelux
Pages	398-400
Number of pages	3
Edition	2
Publication status	Published - 2005

Handle.net

@inbook{38afda34bd8b4ab7a763435305b98704,

title = "Case: POP in de c-store - het geval Red Bull",

keywords = "marketing, consumentengedrag",

author = "Malaika Brengman",

year = "2005",

language = "Dutch",

pages = "398--400",

editor = "{De Pelsmacker}, P. and M. Geuens and {Van den Bergh}, J.",

booktitle = "Marketing Communicatie",

publisher = "Pearson Education Benelux",

edition = "2",

}