Case Study: Pepsi Max: Live life to the max

Malaika Brengman

Case Study: Pepsi Max: Live life to the max

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Translated title of the contribution	Case Study: Pepsi Max: Live life to the max
Original language	English
Title of host publication	In: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications'
Place of Publication	London
Publisher	Pearson Education, Financial Times / Prentice Hall
Pages	182-186
Number of pages	5
Publication status	Published - 2001

Bibliographical note

P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications. Cornerstones, instruments and applications'
Pearson education (Financial Times/Prentice Hall) p. 182-186

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title = "Case Study: Pepsi Max: Live life to the max",

keywords = "marketing, consumentengedrag",

author = "Malaika Brengman",

note = "P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications. Cornerstones, instruments and applications' Pearson education (Financial Times/Prentice Hall) p. 182-186",

year = "2001",

language = "English",

pages = "182--186",

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PB - Pearson Education, Financial Times / Prentice Hall

CY - London

ER -