Case Study: POP in the C-store, the case of Red Bul

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationIn: P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications'
Place of PublicationLondon
PublisherPearson Education, Financial Times / Prentice Hall
Pages367-369
Number of pages3
Publication statusPublished - 2001

Bibliographical note

P. De Pelsmacker, M. Geuens, J. Van de Bergh 'Marketing Communications. Cornerstones, instruments and applications', Pearson Education (Financial Times/Prentice Hall), p. 367-369

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