Channel choice determinants of (digital) government communication: a case study of spatial planning in Flanders

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Abstract

In this article we explore channel choice determinants of government communication in Flanders and the opinion and perception of citizens towards the evolving digitisation of communication and services, both applied to the field of social planning. Channel choice determinants refer to elements, influencing a person’s decision-making strategy when opting for particular communication channels in their interaction with governments. Two main decision strategies are defined, namely reasoning and habitual action. Reasoning describes the search of a person in determining the perfect match between the envisioned task and the appropriate communication channel. Habitual action refers to the influence of previous experiences in choosing a communication channel.
Original languageEnglish
Pages (from-to)140–152
JournalMedia and Communication
Volume6
Issue number4
Publication statusPublished - 21 Dec 2018

Keywords

  • Channel choice
  • Digital by default
  • Government communication
  • Government services
  • Media user profiles
  • Public services
  • Spatial planning

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