Consumer behaviour in hypermedia Computer-Mediated Environments: A methodological perspectiv

Steve Muylle; Rudy Moenaert; Marc Despontin

Consumer behaviour in hypermedia Computer-Mediated Environments: A methodological perspectiv

Steve Muylle, Rudy Moenaert, Marc Despontin

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

Original language	English
Title of host publication	Proceedings 2nd International Conference on Marketing and Corporate Communications, University of Antwerp, 21-22 April 1997, pp. 198-204
Publication status	Published - 1997

Bibliographical note

Proceedings 2nd International Conference on Marketing and Corporate Communications, University of Antwerp, 21-22 April 1997, pp. 198-204

Cite this

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title = "Consumer behaviour in hypermedia Computer-Mediated Environments: A methodological perspectiv",

author = "Steve Muylle and Rudy Moenaert and Marc Despontin",

note = "Proceedings 2nd International Conference on Marketing and Corporate Communications, University of Antwerp, 21-22 April 1997, pp. 198-204",

year = "1997",

language = "English",

booktitle = "Proceedings 2nd International Conference on Marketing and Corporate Communications, University of Antwerp, 21-22 April 1997, pp. 198-204",

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AU - Muylle, Steve

AU - Moenaert, Rudy

AU - Despontin, Marc

N1 - Proceedings 2nd International Conference on Marketing and Corporate Communications, University of Antwerp, 21-22 April 1997, pp. 198-204

PY - 1997

Y1 - 1997

M3 - Conference paper

BT - Proceedings 2nd International Conference on Marketing and Corporate Communications, University of Antwerp, 21-22 April 1997, pp. 198-204

ER -