Consumer processing of digital signage in-store: effects of processing fluency

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProceedings of the 26th recent advances in retailing and services science
EditorsHarry Timmermans, Soora Rasouli
PublisherRARCS
Pages74-74
Number of pages1
Publication statusPublished - 2019
EventRecent advances in retailing and services science - Tallinn, Estonia
Duration: 8 Jul 201911 Jul 2019
Conference number: 26

Conference

ConferenceRecent advances in retailing and services science
Abbreviated titleRARCS
CountryEstonia
CityTallinn
Period8/07/1911/07/19

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