Consumer processing of digital signage in-store: effects of processing fluency

Research output: Chapter in Book/Report/Conference proceeding › Conference paper

Original language	English
Title of host publication	Proceedings of the 26th recent advances in retailing and services science
Editors	Harry Timmermans, Soora Rasouli
Publisher	RARCS
Pages	74-74
Number of pages	1
Publication status	Published - 2019
Event	Recent advances in retailing and services science - Tallinn, Estonia Duration: 8 Jul 2019 → 11 Jul 2019 Conference number: 26

Conference	Recent advances in retailing and services science
Abbreviated title	RARCS
Country	Estonia
City	Tallinn
Period	8/07/19 → 11/07/19

Cite this

@inproceedings{1eeea3110f9a403ca165a21f8d5f1a9f,

title = "Consumer processing of digital signage in-store: effects of processing fluency",

author = "{Van De Sanden}, Stephanie and Kim Willems and Malaika Brengman",

year = "2019",

language = "English",

pages = "74--74",

editor = "Harry Timmermans and Soora Rasouli",

booktitle = "Proceedings of the 26th recent advances in retailing and services science",

publisher = "RARCS",

note = "null ; Conference date: 08-07-2019 Through 11-07-2019",

}

TY - GEN

T1 - Consumer processing of digital signage in-store: effects of processing fluency

AU - Van De Sanden, Stephanie

AU - Willems, Kim

AU - Brengman, Malaika

N1 - Conference code: 26

PY - 2019

Y1 - 2019

M3 - Conference paper

SP - 74

EP - 74

BT - Proceedings of the 26th recent advances in retailing and services science

A2 - Timmermans, Harry

A2 - Rasouli, Soora

PB - RARCS

Y2 - 8 July 2019 through 11 July 2019

ER -