Customer Profiles: the invisible hand of the internet

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    In this article, we will focus on profiling in the commercial sector and specifically
    on the use of customer profiles on the Internet. This forms part of the broader
    development of e-commerce. It is important to distinguish here between
    individual profiles - which are the result of mining a particular individual's data
    - and group profiles, which result from pattern recognition at an aggregate
    level. We will look mainly at the way the latter are utilised by the industry, with
    what motives, and how this may affect consumers. We will conclude by briefly
    considering the legal and technical instruments that could counter undesirable
    consequences.
    Original languageEnglish
    Title of host publicationDatabases - The promises of ICT, the hunger for information, and digital autonomy
    EditorsG. Munnichs, M. Schuijff, M. Besters
    PublisherRathenau Instituut
    Pages62-71
    ISBN (Print)978-90-77364-41-3
    Publication statusPublished - 1 Jan 2012

    Keywords

    • privacy
    • data protection
    • profiling
    • data mining
    • due process
    • customer profiling
    • advertising
    • E-commerce

    Fingerprint

    Dive into the research topics of 'Customer Profiles: the invisible hand of the internet'. Together they form a unique fingerprint.

    Cite this