D500.2.1 FIspace Value Network and Generic Business Models

This deliverable contributes to the objectives of Work package WP500 of the FIspace project. WP500 of the FIspace aims at: (1) mobilising, engaging and preparing stakeholders across Europe for participation as application and service developers building on and extending the large-scale trials, (2) fostering and demonstrating potential for innovation of FIspace (related to the market impact in the food and logistics sector), and (3) delivering a consistent plan to move into Phase 3.

Task 520 'Business Models' supports the above objectives through the construction of the FIspace value network and the outline of a number of business models for the FIspace platform as such, taking into account its open and generic infrastructure and set-up, and for selected, representative trials.

The objective of this deliverable is to create an understanding of the FIspace value network and to outline generic business models for FIspace, which in later stages will be tested and refined in interaction with a selection of trials.
It contains five major parts. First an overview of the relevant business model theory and methodology used in the deliverable (Business Model Canvas, value network analysis, platform theory) is provided.

Second, it includes a general business model analysis following Business Model Canvas approach. This analysis builds on the work conducted already in the FInest and SmartAgriFood parent projects, summa-rising, synthesising, aggregating and adapting the business model into a FIspace Business Model Can-vas.

Third, since FIspace aims to be a business collaboration and integration service platform, in a next step it contains an analysis if the FIspace platform in the light of academic theory on platforms and multi-sided markets, and a positioning of FIspace vis-à-vis a selection of B2B and B2C platforms.

Fourth, the generic value network is outlined through the identification relevant business roles, relation-ship between these roles as well possible actors that can take up one or several of these roles. This ge-neric value network is tentatively applied to two of the trials.
Finally, the deliverable outlines a number of business model scenarios along with a list of key business model options that needs to be further tested in subtask ST522. These questions together with the blue-print business models constitute the final outcome of the deliverable.