Developing semantic VR-shops for e-Commerce

Olga De Troyer, Frederic Kleinermann, Haithem Mansouri, Bram Pellens, Wesley Bille, Vladimir Fomenko, G. D. Magoulas (Editor), G. Lepouras (Editor), C. Vassilakis (Editor)

Research output: Contribution to journalArticle

13 Citations (Scopus)


Increased bandwidth, cheaper and faster hardware, dedicated technology and the success of e-commerce make VR-shops feasible. VR-shops are similar to the e-shops currently available on the Web, with this difference that the products are visualized as 3D objects in a virtual world. Although VR-shops do not require sophisticated VR technology, they should be very flexible: it should be easy to add, remove and rearrange products; and to add, change or remove functionality. Therefore, an appropriate approach that can be used by a non-VR expert and that provides a short development time and easy maintenance is necessary. Also usability is very important because this is crucial for the success of VR-shops. In this paper, we present an approach to develop VR-shops that meets these requirements. It allows specifying a VR-shop using high-level conceptual specifications and in terms of domain terminology; semantics are captured by ontologies; existing product information can be incorporated; and the actual code is generated.
Original languageEnglish
Pages (from-to)89-106
Number of pages18
JournalVirtual Reality
Publication statusPublished - 2007

Bibliographical note

G. D. Magoulas, G. Lepouras, C. Vassilakis


  • VR-shops
  • e-shops
  • Ontologies
  • Semantics
  • Web Services
  • Semantic Annotations
  • Semantic Search Engine
  • Shop-WISE

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