Digital Signage in the Store Atmosphere: Balancing Gains and Pains

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Original languageDutch
Title of host publicationRetail Futures: The Good, the Bad and the Ugly of the Digital Transformation
EditorsEleonora Pantano
PublisherEmerald Group Publishing Ltd.
Chapter4
Pages53-69
EditionFirst edition
ISBN (Electronic)978-1-83867-663-6
ISBN (Print)978-1-83867-664-3
DOIs
Publication statusPublished - 2020

Cite this