Digital Signage in the Store Atmosphere: Balancing Gains and Pains

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

Original language	Dutch
Title of host publication	Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation
Editors	Eleonora Pantano
Publisher	Emerald Group Publishing Ltd.
Chapter	4
Pages	53-69
Edition	First edition
ISBN (Electronic)	978-1-83867-663-6
ISBN (Print)	978-1-83867-664-3
DOIs	https://doi.org/10.1108/978-1-83867-663-620201010
Publication status	Published - 2020

Access to Document

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title = "Digital Signage in the Store Atmosphere: Balancing Gains and Pains",

author = "{Van De Sanden}, Stephanie and Kim Willems and Ingrid Poncin and Malaika Brengman",

year = "2020",

doi = "10.1108/978-1-83867-663-620201010",

language = "Dutch",

isbn = "978-1-83867-664-3",

pages = "53--69",

editor = "Eleonora Pantano",

booktitle = "Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation",

publisher = "Emerald Group Publishing Ltd.",

address = "United Kingdom",

edition = "First edition",

}

Digital Signage in the Store Atmosphere: Balancing Gains and Pains. / Van De Sanden, Stephanie ; Willems, Kim; Poncin, Ingrid et al.
Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation. ed. / Eleonora Pantano. First edition. ed. Emerald Group Publishing Ltd., 2020. p. 53-69.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

TY - CHAP

T1 - Digital Signage in the Store Atmosphere: Balancing Gains and Pains

AU - Van De Sanden, Stephanie

AU - Willems, Kim

AU - Poncin, Ingrid

AU - Brengman, Malaika

PY - 2020

Y1 - 2020

U2 - 10.1108/978-1-83867-663-620201010

DO - 10.1108/978-1-83867-663-620201010

M3 - Chapter

SN - 978-1-83867-664-3

SP - 53

EP - 69

BT - Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation

A2 - Pantano, Eleonora

PB - Emerald Group Publishing Ltd.

ER -