Does mobile payment adoption really increase online shopping expenditure in China?

Muzaffarjon Ahunov, Leo Van Hove

Research output: Contribution to journalArticlepeer-review

Abstract

Wei Yang, Puneet Vatsa, Wanglin Ma, and Hongyun Zheng (2023) find, with data for China, that women consumers do more online shopping expenditure if they have adopted mobile payment instruments, but they do not find the result for men. We show that Yang et al.’s analysis has multiple weaknesses. Besides a number of econometric mistakes, there is a crucial conceptual flaw in that one should not expect to see a spending effect for respondents who do not own a mobile phone and/or do not shop online. When we eliminate these respondents (and use the appropriate econometric approach), we find completely different results – both in terms of magnitude and where the gender effect is concerned.
Original languageEnglish
Pages (from-to)69-90
Number of pages22
JournalEcon Journal Watch
Volume22
Issue number1
Publication statusPublished - 1 Apr 2025

Keywords

  • mobile payments
  • online shopping
  • spending effect
  • gender differences
  • China

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