Editorial

This articles serves as editorial introduction to the Journal of Digital Media and Policy’s Special Issue on ‘US-Based SVoD Providers in Europe: Impacts and Challenges’. It starts by a reminder of the importance taken by US-based SVOD in Europe, and their ambiguous impact. On the one hand, they play a key role in terms of audio-visual creativity and innovation. On the other hand, they have been at the centre of many policy debates regarding notably their impact on the production and consumption of European content. The objective of the Special Issue is to analyse such impact using various empirical approaches and comparative analyses. This is done via five articles, two short commentaries and three book reviews, which are briefly presented in the end of this editorial introduction.