From Era of Plenty to Era of Overflow: What Shall I Watch?

Jonas De Meulenaere, Wendy Van den Broeck, Bram Lievens

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)


This article focuses on how viewers decide what to watch in a context of almost infinite video content availability and a lasting expansion of the process of digitization. We investigate to what extent viewers apply an active search process toward video content. Therefore we applied a focus group methodology. Seven focus group sessions were conducted, totaling 47 participants. We found that this process is guided by a combination of contextual, content-related, and personal factors, which simultaneously free as well as restrict the viewer in his choice. Moreover it can be concluded that a gradual shift is taking place in who fulfills the gatekeeper's role.
Original languageEnglish
Pages (from-to)305-321
JournalJournal of Communicaiton Inquiry
Issue number4
Publication statusPublished - 17 Sep 2012


  • user studies
  • viewing behavior
  • video content
  • information overload


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