From Regular Cyclist to Cargo Bike User? A Step Closer to Enhancing Cargo Bike Culture

An innovative, clean, and practical solution to overcome the lack of capacity of regular bikes compared to personal vehicles is the e-cargo bike. While most of the research on cargo bikes has been made on their usage for logistics purposes, only a few studies have been deepening into their personal mobility use. This paper aims to analyze and reveal the potential of regular cyclists to become cargo bike users by surveying a well-established cycling community that uses the ser-vices of the regional parking agency. Results show that among non-cargo bike users, 45% of them are potential users interested in using this innovative vehicle. The sample indicates that age, education, environmental awareness, and family situation related to children are factors that have a positive influence on cyclists to become cargo bike users. While the top barriers mentioned were related to the lack of safe bike storage and cargo bike prices, motivators to use them are pri-marily related to benefits for the planet and money and time-saving.