@inbook{c042a40507354c828b387fbfb4e7cf7f,
title = "Genericization of brand names in Spanish",
abstract = "This paper illustrates the different steps in the genericization process of brand names in the Spanish language. The study is based upon a corpus of lexicalized brand names used in Spanish newspapers.",
keywords = "genericization, brand name, proper name, lexicalization",
author = "{Vande Casteele}, An",
year = "2011",
language = "English",
series = "XXIV ICOS International Congress of Onomastic Sciences, Barcelona, 5-9 september 2011",
booktitle = "XXIV ICOS International Congress of Onomastic Sciences, Barcelona, 5-9 september 2011",
note = "null ; Conference date: 01-01-2011",
}