Genericization of brand names in Spanish

Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

Abstract

This paper illustrates the different steps in the genericization process of brand names in the Spanish language. The study is based upon a corpus of lexicalized brand names used in Spanish newspapers.
Original languageEnglish
Title of host publicationXXIV ICOS International Congress of Onomastic Sciences, Barcelona, 5-9 september 2011
Publication statusPublished - 2011
EventUnknown -
Duration: 1 Jan 2011 → …

Publication series

NameXXIV ICOS International Congress of Onomastic Sciences, Barcelona, 5-9 september 2011

Conference

ConferenceUnknown
Period1/01/11 → …

Keywords

  • genericization
  • brand name
  • proper name
  • lexicalization

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