Global football: Defining the rules of the changing game

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Multiple new dynamics in the international playground change the rules of the games in football, especially from a business and management perspective. Which patterns could be defined to understand these dynamics? What are the scientific and managerial implications of these changing rules?

The business of football should not be considered independently of the major challenges facing the world in which sports may have a facilitating role. In order to understand the developments in the playground of football, we clarify the phenomenon of globalisation in the context of football. In addition to the first process of internationalization within football in the early 1900s, four main “globalisation stages” could be offered: geographical globalisation (Globalisation 1.0), commercial globalisation (Globalisation 2.0), digital globalisation (Globalisation 3.0) and social globalisation (Globalisation 4.0).

According to the phenomenon of globalisation and its development within the context of sports, five patterns can be identified: global outlook with fidelity to local roots, changing commercial partnerships, changing media landscape, cultural battles within the playground of football, and attractiveness of the game.

Original languageEnglish
Title of host publicationRoutledge Handbook of Football Business and Management
EditorsSimon Chadwick, Daniel Parnell, Paul Widdop, Christos Anagnostopoulos
PublisherRoutledge, Taylor & Francis Group
ISBN (Electronic)978-1-351-26280-4
ISBN (Print)978-1-138-57907-1
Publication statusPublished - 28 Nov 2018


  • globalisation
  • football
  • business
  • management
  • changing game


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