“Go eat some grass”: gender differences in the Twitter discussion about meat, vegetarianism and veganism

Amber Peeters, Gaëlle Ouvrein, Alexander Dhoest, Charlotte De Backer

Research output: Contribution to journalArticlepeer-review

Abstract

Legacy media contribute to gendered depictions of culinary themes by associating meat with masculinity, influencing social realities. The current research examines whether similar gendered representations can be found on social media, reinforcing gendered patterns in food consumption. Using content analysis, we examine how men and women tweet about the (non-)consumption of meat. Results confirm gender stereotypes: men tweet more about meat and are more likely to hold negative attitudes toward vegetarianism and veganism. These expressions may reinforce gendered meat consumption patterns, where men continue to choose meat over more healthy and sustainable options.

Original languageEnglish
Number of pages5
JournalJournal of Social Psychology
Volumentb
Issue numberntb
DOIs
Publication statusPublished - 1 Sep 2023

Bibliographical note

Funding Information:
This work was supported by the [blinded for review].

Publisher Copyright:
© 2023 Taylor & Francis.

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