Greening the Audiovisual Sector: Towards a New Understanding through Innovation Practices in Wales and Beyond

Ruxandra Lupu; Marlen Komorowski; Justin Lewis; Gregory Mothersdale; Sara Pepper

doi:10.3390/su15042975

Greening the Audiovisual Sector: Towards a New Understanding through Innovation Practices in Wales and Beyond

Ruxandra Lupu, Marlen Komorowski, Justin Lewis, Gregory Mothersdale, Sara Pepper

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

35 Downloads (Pure)

Abstract

Despite efforts towards reducing the negative environmental impact of the audiovisual sector, sustainability remains challenging. In this paper we address environmental sustainability in the Welsh audiovisual sector through the lens of green innovation. The mixed method study combines quantitative research measuring the adoption levels of green innovation inside businesses with qualitative analysis of selected case studies of green innovation. In doing so, the paper explores the extent of developing green innovation, as well as how research and development (R&D) as a specific roadmap to innovation leads to different forms of innovative outcomes. Based on this evidence, we propose an extended framework for considering green innovation in the audiovisual sector, one that differentiates between solution-driven, content-driven and mindset-driven innovation. By providing evidence of the extent and nature of green innovation in the audiovisual sector, the paper makes an important contribution to the underexplored field of green innovation research.

Original language	English
Article number	2975
Number of pages	14
Journal	Sustainability (Switzerland)
Volume	15
Issue number	4
DOIs	https://doi.org/10.3390/su15042975
Publication status	Published - Feb 2023

Bibliographical note

Funding Information:
This research was supported by Clwstwr, an ambitious five-year programme in the screen and media sector which was funded by the Arts & Humanities Research Council (UK) under the funding number AH/S002790.

Publisher Copyright:
© 2023 by the authors.

Copyright:
Copyright 2023 Elsevier B.V., All rights reserved.

Keywords

green innovation
green innovation frameworks
Welsh audiovisual industry

Access to Document

10.3390/su15042975Licence: CC BY

95752720Final published version, 975 KBLicence: CC BY

Cite this

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title = "Greening the Audiovisual Sector: Towards a New Understanding through Innovation Practices in Wales and Beyond",

abstract = "Despite efforts towards reducing the negative environmental impact of the audiovisual sector, sustainability remains challenging. In this paper we address environmental sustainability in the Welsh audiovisual sector through the lens of green innovation. The mixed method study combines quantitative research measuring the adoption levels of green innovation inside businesses with qualitative analysis of selected case studies of green innovation. In doing so, the paper explores the extent of developing green innovation, as well as how research and development (R&D) as a specific roadmap to innovation leads to different forms of innovative outcomes. Based on this evidence, we propose an extended framework for considering green innovation in the audiovisual sector, one that differentiates between solution-driven, content-driven and mindset-driven innovation. By providing evidence of the extent and nature of green innovation in the audiovisual sector, the paper makes an important contribution to the underexplored field of green innovation research.",

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year = "2023",

month = feb,

doi = "10.3390/su15042975",

language = "English",

volume = "15",

journal = "Sustainability",

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AU - Komorowski, Marlen

AU - Lewis, Justin

AU - Mothersdale, Gregory

AU - Pepper, Sara

N1 - Funding Information: This research was supported by Clwstwr, an ambitious five-year programme in the screen and media sector which was funded by the Arts & Humanities Research Council (UK) under the funding number AH/S002790. Publisher Copyright: © 2023 by the authors. Copyright: Copyright 2023 Elsevier B.V., All rights reserved.

PY - 2023/2

Y1 - 2023/2

N2 - Despite efforts towards reducing the negative environmental impact of the audiovisual sector, sustainability remains challenging. In this paper we address environmental sustainability in the Welsh audiovisual sector through the lens of green innovation. The mixed method study combines quantitative research measuring the adoption levels of green innovation inside businesses with qualitative analysis of selected case studies of green innovation. In doing so, the paper explores the extent of developing green innovation, as well as how research and development (R&D) as a specific roadmap to innovation leads to different forms of innovative outcomes. Based on this evidence, we propose an extended framework for considering green innovation in the audiovisual sector, one that differentiates between solution-driven, content-driven and mindset-driven innovation. By providing evidence of the extent and nature of green innovation in the audiovisual sector, the paper makes an important contribution to the underexplored field of green innovation research.

AB - Despite efforts towards reducing the negative environmental impact of the audiovisual sector, sustainability remains challenging. In this paper we address environmental sustainability in the Welsh audiovisual sector through the lens of green innovation. The mixed method study combines quantitative research measuring the adoption levels of green innovation inside businesses with qualitative analysis of selected case studies of green innovation. In doing so, the paper explores the extent of developing green innovation, as well as how research and development (R&D) as a specific roadmap to innovation leads to different forms of innovative outcomes. Based on this evidence, we propose an extended framework for considering green innovation in the audiovisual sector, one that differentiates between solution-driven, content-driven and mindset-driven innovation. By providing evidence of the extent and nature of green innovation in the audiovisual sector, the paper makes an important contribution to the underexplored field of green innovation research.

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M3 - Article

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VL - 15

JO - Sustainability

JF - Sustainability

SN - 2071-1050

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ER -

Greening the Audiovisual Sector: Towards a New Understanding through Innovation Practices in Wales and Beyond

Abstract

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

The Creative and Cultural Industries towards Sustainability and Recovery

CLWSTWR POLICY BRIEF No 4: GREEN INNOVATION FOR THE SCREEN SECTOR: THE ROLE OF R&D IN WALES AND FINDINGS FROM CLWSTWR

Cardiff University (External organisation)

Cite this

Greening the Audiovisual Sector: Towards a New Understanding through Innovation Practices in Wales and Beyond

Abstract

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

Research output

The Creative and Cultural Industries towards Sustainability and Recovery

CLWSTWR POLICY BRIEF No 4: GREEN INNOVATION FOR THE SCREEN SECTOR: THE ROLE OF R&D IN WALES AND FINDINGS FROM CLWSTWR

Activities

Cardiff University (External organisation)

Cite this