Hybridity and the news: Blending genres and interaction patterns in new forms of journalism

Jelle Mast, Roel Coesemans, Martina Temmerman

Research output: Contribution to journalArticlepeer-review

25 Citations (Scopus)
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This paper introduces the Special Issue’s central theme of ‘hybridity and the news’, defining the scope and setting the scene for the multiple issues and debates covered by the individual contributions in this collection. Opposing both relativist positions that discard hybridity as an analytically useless concept, and preconceived notions that construe hybridity as intrinsically negative or positive, it is argued to move beyond binary thinking and to approach hybridity as a particularly rich site for the analysis of forms and processes of experimentation, innovation, deviation and transition in contemporary journalism. In order to profoundly understand these developments, which come in many forms, manifest themselves on different levels, and serve multiple purposes, a comprehensive, multi- and interdisciplinary perspective is needed. The Special Issue aims to contribute to this research agenda by looking closely into blending categories and interaction patterns in journalistic forms, genres, and practices, encompassing theoretical frameworks and methodological approaches from various disciplinary backgrounds including political and communication sciences, sociology, linguistics, cultural studies, and history. While taking different angles on the subject and being variously located on the macro and micro levels of analysis, the articles assembled here all engage in a careful assessment of ‘hybridity and the news’ through profound conceptualizations and empirical analyses, connecting with and shedding new light on long-standing debates about the nature and meaning of journalism.
Original languageEnglish
Pages (from-to)3-10
Number of pages8
Issue number1
Early online date8 Jul 2016
Publication statusPublished - Jan 2017

Bibliographical note

Jelle Mast is an assistant professor of journalism studies in the department of Applied Linguistics at the Vrije Universiteit Brussel (VUB), Belgium. As the coordinator of the Brussels Institute for Journalism Studies, his main research interests are in the areas of visual communication, journalism practice, genre hybridization and professional ethics.
Roel Coesemans is an assistant professor of Dutch linguistics and journalism studies at the Vrije Universiteit Brussel (VUB), Belgium. His research focuses on the pragmatics and multimodality of news discourse in mainstream and alternative news media.
Martina Temmerman is an associate professor at the Vrije Universiteit Brussel (VUB), Belgium. She is the programme director of the Masters in Journalism at the Department of Applied Linguistics, where she teaches linguistic discourse analysis and journalistic writing classes. Her research focuses on the linguistic analysis of journalistic communication.


  • affect
  • branding
  • genre
  • Hybrid journalism
  • personalization


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