Original language | English |
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Title of host publication | Proceedings of the 3rd Colloquium on European Research in Retailing |
Editors | Xavier Brusset, Herbert Kotzab, Christoph Teller |
Place of Publication | France |
Publisher | CERR |
Pages | 332-337 |
Number of pages | 5 |
Volume | 3 |
ISBN (Electronic) | 978-2-9549997-1-5 |
Publication status | Published - 2016 |
Event | Colloquium on European Research in Retailing: The store and the Internet of Things (IoT): retail operations, marketing and beyond - Toulouse Business School, Toulouse, France Duration: 2 Jun 2016 → 4 Jun 2016 http://cerr.sciencesconf.org/ |
Conference
Conference | Colloquium on European Research in Retailing |
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Abbreviated title | CERR |
Country | France |
City | Toulouse |
Period | 2/06/16 → 4/06/16 |
Internet address |
Keywords
- In-store proximity marketing
- Temporal construal level theory
- Digital signage
- Narrowcasting
- Experiment
Prizes
-
Highly commended paper
Van De Sanden, Stephanie (Recipient), Willems, Kim (Recipient) & Brengman, Malaika (Recipient), Jun 2016
Prize: Prize (including medals and awards)