In-store proximity marketing: Experimenting with digital point-of-sales communication

Stephanie Van De Sanden; Kim Willems; Malaika Brengman

In-store proximity marketing: Experimenting with digital point-of-sales communication

Stephanie Van De Sanden, Kim Willems, Malaika Brengman

Research output: Chapter in Book/Report/Conference proceeding › Meeting abstract (Book)

Original language	English
Title of host publication	Proceedings of the 3rd Colloquium on European Research in Retailing
Editors	Xavier Brusset, Herbert Kotzab, Christoph Teller
Place of Publication	France
Publisher	CERR
Pages	332-337
Number of pages	5
Volume	3
ISBN (Electronic)	978-2-9549997-1-5
Publication status	Published - 2016
Event	Colloquium on European Research in Retailing: The store and the Internet of Things (IoT): retail operations, marketing and beyond - Toulouse Business School, Toulouse, France Duration: 2 Jun 2016 → 4 Jun 2016 http://cerr.sciencesconf.org/

Conference

Conference	Colloquium on European Research in Retailing
Abbreviated title	CERR
Country	France
City	Toulouse
Period	2/06/16 → 4/06/16
Internet address	http://cerr.sciencesconf.org/

Keywords

In-store proximity marketing
Temporal construal level theory
Digital signage
Narrowcasting
Experiment

Cite this

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title = "In-store proximity marketing: Experimenting with digital point-of-sales communication",

keywords = "In-store proximity marketing, Temporal construal level theory, Digital signage, Narrowcasting, Experiment",

author = "{Van De Sanden}, Stephanie and Kim Willems and Malaika Brengman",

year = "2016",

language = "English",

volume = "3",

pages = "332--337",

editor = "Xavier Brusset and Herbert Kotzab and Christoph Teller",

booktitle = "Proceedings of the 3rd Colloquium on European Research in Retailing",

publisher = "CERR",

}

In-store proximity marketing: Experimenting with digital point-of-sales communication. / Van De Sanden, Stephanie ; Willems, Kim ; Brengman, Malaika.

Proceedings of the 3rd Colloquium on European Research in Retailing. ed. / Xavier Brusset; Herbert Kotzab; Christoph Teller. Vol. 3 France : CERR, 2016. p. 332-337.

Research output: Chapter in Book/Report/Conference proceeding › Meeting abstract (Book)

TY - CHAP

T1 - In-store proximity marketing: Experimenting with digital point-of-sales communication

AU - Van De Sanden, Stephanie

AU - Willems, Kim

AU - Brengman, Malaika

PY - 2016

Y1 - 2016

KW - In-store proximity marketing

KW - Temporal construal level theory

KW - Digital signage

KW - Narrowcasting

KW - Experiment

M3 - Meeting abstract (Book)

VL - 3

SP - 332

EP - 337

BT - Proceedings of the 3rd Colloquium on European Research in Retailing

A2 - Brusset, Xavier

A2 - Kotzab, Herbert

A2 - Teller, Christoph

PB - CERR

CY - France

ER -