In-store proximity marketing: Experimenting with digital point-of-sales communication

Research output: Chapter in Book/Report/Conference proceedingMeeting abstract (Book)

Original languageEnglish
Title of host publicationProceedings of the 3rd Colloquium on European Research in Retailing
EditorsXavier Brusset, Herbert Kotzab, Christoph Teller
Place of PublicationFrance
PublisherCERR
Pages332-337
Number of pages5
Volume3
ISBN (Electronic)978-2-9549997-1-5
Publication statusPublished - 2016
EventColloquium on European Research in Retailing: The store and the Internet of Things (IoT): retail operations, marketing and beyond - Toulouse Business School, Toulouse, France
Duration: 2 Jun 20164 Jun 2016
http://cerr.sciencesconf.org/

Conference

ConferenceColloquium on European Research in Retailing
Abbreviated titleCERR
CountryFrance
CityToulouse
Period2/06/164/06/16
Internet address

Keywords

  • In-store proximity marketing
  • Temporal construal level theory
  • Digital signage
  • Narrowcasting
  • Experiment

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